Guidelines
Brand Guidelines
The definitive reference for maintaining visual and verbal consistency across all Perfect Squared communications.
Primary Palette
#09090b
Zinc 950
#18181b
Zinc 900
#27272a
Zinc 800
#3f3f46
Zinc 700
#52525b
Zinc 600
#71717a
Zinc 500
#a1a1aa
Zinc 400
#d4d4d8
Zinc 300
#e4e4e7
Zinc 200
#f4f4f5
Zinc 100
#fafafa
Zinc 50
The primary logo consists of the wordmark "Perfect Squared" accompanied by the Phosphor bounding-box icon. The logo should always maintain clear space equal to the height of the icon on all sides.
Light Background
On white or light backgrounds, use the dark version of the logo (zinc-900 text).
Dark Background
On dark backgrounds (zinc-800 and darker), use the light version of the logo (white text).
Minimum Size
The logo should never be reproduced smaller than 16px in height for digital use or 12mm in print.
Don'ts
- Do not stretch or distort the logo proportions.
- Do not change the logo colors to anything outside the approved palette.
- Do not place the logo on busy or low-contrast backgrounds.
- Do not add drop shadows, outlines, or effects to the logo.
- Do not rearrange the icon and wordmark relationship.